Reject gender violence

The campaign “We are a city that rejects violence against women” (2015-2016) wanted to emphasize the sense of pride and commitment to the issue of gender violence.

He wanted to send a clear message of empowerment of society, to break this silence, aware of its power and is positioned against gender violence.

The campaign didn’t want only the victim to held responsible in its exit of the violence. The woman should take the step, but needs the community closer to realizing it, react and be constant in the process of recovery and rehabilitation. Are your neighbors, your doctors and medical CAP, and the merchants of the neighborhood, friendships, family, and work colleagues, sports and leisure equipment, etc. that will be part of this engine of change.

Project created and realized as EBA Comunicació for Barcelona City Council.